Yes you can... there are no tutorials for it... basically if you set the weight in the cart to zero it will be ignored from the UPS shipping charge. Then you can use another column to store that items shipping charge and add an additional shipping rule to account for it.
They could not see the shipping charge until after they enter their address.. so that is where it appears in our checkout wizard. If you ask the address earlier, you could easily move that functionality earlier in the process.