Joe Lowery,
i just bought the Seo starter kit and am very pleased; i learned several things i was doing wrong or not quite right.
One question - after optimizing a site according to the SEO starter kit standards, also registering with Google webmaster tools and submiting to several search engines, how long is a reasonable wait to see results (when a client wants immediate)?
also, if you make keyword changes or title changes days or weeks after your first optimization; how does that affect search indexing (will your site go backwards before coming back)?