1) You would either have to add the cms code by hand (inserting a row to the database and adding the associated code chunk to a page), or purchase the full version of powerCMS for that site since it allows editing from the admin. In a future version we will try to address this shortfall and make it easier to add cms content into an individual page from within Dreamweaver.
2) Branding will only appear on the single template page and should not be extensive. It will only take a couple of minutes to remove when you want to.
3) We seem to be working in that direction. I think our tools will be able to create more and more of what we need our solutions to get to people currently, and when that is complete we can consider not selling them entirely.