Web development tutorial

Tutorial created by Ray Borduin, WebAssist

Categories: SEO

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The SEO Starter Kit is a free 9-part self-paced interactive tutorial that will teach you the fundamentals of Search Engine Optimization and how to analyze, select, and place keywords. You will learn the core methodology behind SEO and why it can the the turning point in your online presence. With a better understanding of SEO fundamentals, you can increase your websites' traffic and rankings.

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Requirements

You will need the following items in order to use the SEO video tutorial:

Adobe Flash Player 7 or higher (Windows or Mac)
The 'Start_Here.zip' download.
The 'Movies.zip' download.
optional - The 'exercise_files.zip' download.

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Setting up the movie files

The SEO Keyword Training video comes in two parts. You must manually combine the files to make the video complete.

Locate the 'Start_Here.zip' file.
Unzip this file. PC users can right-click on the file and choose 'Extract all'. Mac users can double click the file to have it extract to the current location.
You should now have a folder called 'Start_Here'.
Open that folder and locate a subfolder called 'swfs'.
Unzip the 'Movies.zip'.
Open the 'Movies' folder and copy all of the contents.
Paste that content into the 'Start_Here\swfs\' folder.

Set up is now complete.

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Viewing the SEO Training Video

To view the tutorial, double-click the index.html file located at 'Start_Here/index.html'. The presentations will start immediately. You can jump to any desired topic by clicking its link in the table of contents.

The index.html file will open in your default browser on your machine. Depending on which browser is set as default, you may encounter some security setting alerts. Simply clicking OK or choosing Allow Blocked Content will allow you to proceed with the tutorial.

Optional Sample Websites

The 'exercise_files.zip' download contains two sample websites (Starter and Complete) and a spreadsheet containing data points for keywords. If you wish to use the websites for practice, follow these steps for setting them up.

Unpack the 'exercise_files.zip'.
Open the extracted folder and look for the 'Sample Web Sites' subfolder.
Copy both 'Completed Site' and 'Starter Site' folders.
Paste both folders in whichever directory you use for local web site development.
In Dreamweaver, select 'Site > New Site...'
Name the site 'SEO Starter'.
For the Local Site Folder, browse to where you placed the 'Starter Site' folder.
In the Servers section, set up your information based on your particular setup. A common example would use 'localhost' for Server Name, 'Local\Network' for Connection, '[your_web_directory]/SEOstarter' for Server Folder, and 'http://localhost/seostarter' for Web URL.
On the Advanced tab, select 'PHP MySQL' as Server Model.
Click OK.
Change the location from 'Remote' to 'Testing'.
Click the Save button.

Repeat the above steps for the 'Completed Site' folder.
You can now use these sties when you train with the SEO training video.

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