Tutorial created by Ray Borduin, WebAssist
SEO stands for Search Engine Optimization and is the popular practice of optimizing your website for better organic search engine rankings. This is done by assessing what the individual search engines are looking for and providing that. SEO practices have been around for many years now and are ever evolving with the criteria of the different search engines. Here, we cover a SEO checklist and some basics for optimizing your site.
Search engines provide traffic to websites across the Internet. The more exposure a site has on the search engines the more traffic it will receive. The question these days is not so much why SEO, but how. If you have a site, you likely understand the importance of SEO and would probably like to know how to achieve better rankings in the search engines.
Search engines regularly update their algorithms, aka the formula they use to determine how they rank websites. For effective, long lasting SEO results it is important to remain in the loop on the criteria search engines are using to index sites – especially Google, since over 60% of internet users use Google.
- Keyword Optimization
- Website Optimization
- Offsite Optimization/Links
- Domain names
- Other/ Miscellaneous
Keyword optimization is the most important aspect of SEO. This is process of choosing keywords that you would most like your site to index under in the search engines and optimizing your site with these keywords. It is best to choose your keywords that people will likely during searches and are relevant to your site. If you are not selecting the proper keywords, then the rest of the optimization is really a lost cause.
These steps will help ensure quality keyword optimization:
Here is a great tool that can help ensure you are getting the most from your keyword optimization: http://www.webseoanalytics.com/free/seo-tools/page-analyzer-keyword-density-tool.php
Keep in mind that your number one goal is to accurately depict what the site is about through the keywords (and the eventual text content). If your site is not properly described by the keywords then either the site is targeted wrong or you’ve selected the wrong keywords.
Onsite optimization regards the foundation of the site itself. This involves the code, the text content, architecture of the site, and page layout. Onsite optimization involves placing keywords throughout the code to show the search engines what your site is about.
Here are the main things to consider for onsite optimization:
Offsite optimization/Links deals with changes made outside the scope of the site. This mainly involves increasing the quantity and quality of your link structure. Your goal is to maximize the site’s exposure on the Web and get as many sites as possible to link back to your site. It’s a very important factor in search engine results (SERPs).
Here are some things to factor into your offsite optimization and linking:
Domain names can play an important role in your SEO and the more relevant the domain the better. If you’re using multiple domains, there are different options that can affect your SEO as well.
Keep these things in mind when handling your domain(s):
Here is a list of resources that will be helpful for you to stay up-to-date on good, relevant search engine practices.
Christopher West: 10 Years, 1 Week, 1 Hour, 39 Minutes ago
A very interesting read. Ive just printed it out for quick reference :)
Yorgos: 6 Years, 6 Months, 2 Weeks, 2 Hours, 41 Minutes ago
This is a very good post. Just wonderful. Truly, I am amazed at what informative things you've told us today
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