In the second tutorial of the eCart coupon series, you will learn how to create a static coupon on your website that allows customers to apply a discount by entering a code into a text field on your shopping cart. But instead of discounting the subtotal of the purchase as shown in the first tutorial of the series, this tutorial demonstrates how to apply the discount to a specific item for sale on your website. You will also find a comparison of coupon codes to coupon links from a marketing standpoint.
You'll find a linked index including an overview of each tutorial belonging to the eCart coupon series at the bottom of this page.
eCart makes it possible to offer coupon code discounts on eCommerce websites. In this 3-step tutorial, we demonstrate how to offer a 25% discount for a particular product by applying a coupon code in your shopping cart.
In the first step, you will add a text field and submit button to your shopping cart where users will enter and submit the coupon code related to a specific product that you sell on your website.
In the second step, you will set a session variable to contain the coupon code that will be entered in the text field on the shopping cart.
In the third and final step, you'll create a discount rule in the eCart object to apply the coupon code to a specific product. in this tutorial, the discount rule will be applied to a light cotton t-shirt made with 100% real cotton.
Before we go any further, let's take a moment to discuss coupons from a marketing standpoint. As demonstrated in the first and second tutorials of the eCart coupon series, static coupon codes require customers to enter a code while in the shopping cart to receive a discount.
To obtain the code, they will need to leave your website to preform an online search on coupon sites or wherever you submit codes. However, if customers cannot find a code, they may feel deprived of the best price. Even worse, the chance of customers becoming distracted as they browse online for coupons and never returning to your site to complete the sale is a distinct possibility. So from a marketing standpoint, offering a coupon code has an obvious downside.
Of course, this does not mean that coupon codes lack merit, as evidenced by the large number of companies that continue to use them to increase sales. But in many cases, the preferable static coupon from a marketing standpoint is a link. By placing links on web pages, emails, and newsletters, customers are led directly to a page on your website where they select a product to purchase. When the shopping cart page opens, the discount is automatically applied. This eliminates the distraction of hunting online for codes and helps retain customers on your site, potentially increasing sales.
Static eCart coupon links will be demonstrated in detail in the next tutorial.
Proceed to Static eCart Coupon Link, the next tutorial in the eCart coupon series, to learn about static coupon links that will lead customers directly to your website where the discount will be applied.
eCart coupon series: An overview of five in-depth tutorials that demonstrate how to create coupons to discount products offered for sale on your website.
Static eCart coupon code I: In the first tutorial of the coupon series, you will learn how to create a coupon on your website that allows customers to apply a discount to the total purchase by entering a code into a text field on the shopping cart.
Static eCart coupon code II: In the second tutorial of the coupon series, you will learn how to create a static coupon on your website that allows customers to apply a discount to specific items by entering a code into a text field on your shopping cart.
Static eCart coupon link: In the third tutorial of the eCart coupon series, you will learn how to offer discounts on your products by placing links on web pages, emails, and newsletters. The link will lead customers directly to your website, for example, a product detail page. Once the product is added to your shopping cart, the discount will be automatically applied.
Database-driven eCart coupon I: In the fourth tutorial of the eCart coupon series, you will learn how to create database-driven (dynamic) coupons that allow customers to apply a discount based on a specific dollar amount to a particular item or the total products they purchase on your website. (Coming soon.)
Database-driven eCart coupon II: In the fifth tutorial of the eCart coupon series, you will learn how to create database-driven (dynamic) coupons that allow customers to apply a discount based on a percentage to a particular item or the total products they purchase on your website. (Coming soon.)
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